MODULE 3 OF 13
Product Research
What makes a product worth testing.
4 required lessons2 / 4 completed
Course
13 modules • 23% complete
ALL MODULES
2 / 13 complete1Start Here3 / 3Completed
2Facebook Ads+1 bonus5 / 5Completed
3Product Research+2 bonus2 / 6In Progress
3.1Product Criteria3.2Finding Winning Products3.3Evaluating Competition3.4Product Angle Mapping
3.B1Bonus: Spy Tools Deep-DiveBonus · homework
3.B2Bonus: Sourcing & SuppliersBonus · homework
4Creatives0 / 4
4.1Creative Strategy Basics
4.2Hooks That Stop the Scroll
4.3Editing Rhythm
4.4Briefing Creators
5Offer Page Systems0 / 3
5.1Offer Page Anatomy
5.2Conversion Copy
5.3Upsells & AOV
6Marketing Fundamentals0 / 3
6.1The Awareness Spectrum
6.2Positioning
6.3Customer Psychology
7Editing0 / 3
7.1Edit Foundations
7.2Pacing & Retention
7.3Sound Design
8Designing0 / 2
8.1Brand Systems
8.2Ad Design
9Creative Strategy0 / 3
9.1Concepting
9.2Iteration Loops
9.3Testing Frameworks
10Copywriting0 / 3
10.1RMBC Method
10.2Advertorials
10.3Headlines & Leads
11Offers0 / 2
11.1Offer Design
11.2Guarantees & Risk Reversal
12Product Fulfillment0 / 2
12.1Fulfillment Setup
12.2Shipping & Returns
13Store / CRO0 / 3
13.1Store Build
13.2CRO Essentials
13.3Speed & Trust